500 followers
Everyday explorer
The brunch spots and skincare finds she already recommends. Packaged as Gems.
You post. They wonder. You earn.
Your life is more interesting than you think.
Your followers are already curious. Now that curiosity pays.
No fame. No app. They pay only for what they unlock.
For every creator
You don't need to be famous.
Not fame. Access. The restaurant only you know. The routine only you perfected. The places only you can show. If people are curious about your life, your life is inventory.
Curiosity is the product. Your life is the supply.
5,000 followers
Beauty creator
Her makeup routines. Her fragrance wardrobe. Everything her DMs ask about, as Gems.
100,000 followers
Travel creator
City guides and photo-spot maps. The itineraries followers ask for, as Gems.
Illustrative profiles. Examples of how different creators could use Hidden Gems.
How it works
Post to paid in four steps
Made for Instagram. Lives in the browser.
01
Step 1
Post
Post on Instagram like you already do.
02
Step 2
Create a Gem
Turn what they ask about into an unlockable Gem.
03
Step 3
Share your link
Drop your Gem link in Stories, bio or DMs.
04
Step 4
Get paid
They unlock with one payment. You keep your share.
Story Drops
One link in your Story. One tap to unlock.
Post a story, paste your smart link, and followers who are already curious can pay to reveal the Gem behind it. No apps, no friction.
Story Drops
Tonight in the city…
Unlock for $4.99
The exclusive content unlocks with a live countdown while it stays visible.
- 1
Drop the link
Add your smart link to a Story with a link sticker.
- 2
Fan taps and pays
Your profile opens with this Gem pinned as the current drop. One tap, one payment.
- 3
Instant reveal
The exclusive content unlocks with a live countdown while it stays visible.
Gem ideas
What can become a Gem?
Anything they wonder about, if it is yours to share.
HYPOTHETICAL
Beauty
The 5 products behind her glass-skin routine. Shade names included.
HYPOTHETICAL
Travel
A 3-day Lisbon map. 12 spots, the order, and what to skip.
HYPOTHETICAL
Restaurants
7 hidden restaurants in Mexico City. What to order at each.
HYPOTHETICAL
Fragrance
His 10-fragrance wardrobe. Dates, work, summer days.
HYPOTHETICAL
Fashion
One blazer, 9 ways. Links to every piece under $60.
HYPOTHETICAL
Lifestyle
Her Sunday reset. The exact list, the timers, the grocery run.
Quick Test
How much could your curiosity earn?
A few questions. Hypothetical scenarios built on your numbers.
The DM trap
Stop giving away answers in DMs.
The photo is free. The 200 answers should not be.
The old way
- You post the restaurant photo. Free.
- The DMs flood in: where is this, what did you order, how much was it.
- You answer one by one. For free. Every single time.
The Hidden Gems way
- You post the story with your Gem link.
- Followers who want the details pay and get them instantly.
- No DMs to answer. You never type the same answer again.
HYPOTHETICAL Illustrative example. Hypothetical scenario, not a promise of income.
Second income
Your dinner pays for itself.
The night out you already post about can pay for itself. Hypothetical example.
- 1
You go out
Dinner at that restaurant everyone asks you about.
- 2
You post
A story, like always. This time with your Gem link.
- 3
They unlock
Followers pay to reveal your dishes, your spots, your secrets.
- 4
You earn
Your Gems can bring in more than the bill. A second income from a night out.
HYPOTHETICAL Illustrative example. Hypothetical scenario, not a promise of income.
Two ways in
Which one are you?
Create? Earn.
Turn the stories you already post into a second income. One membership, you set every price.
Start creatingFollow creators? Discover.
Unlock the spots, dishes and secrets you are curious about. One payment, instant access, no account.
Explore GemsSimple pricing
Simple, honest pricing
Creator membership
$9.99/month
One membership. Unlimited Gems. Cancel anytime.
Platform commission
20%
We earn only when you sell. 20% of each completed sale, processing estimated separately.
Payments by Stripe
Payments run on Stripe. Connect your account, receive your share.
No app required. No audience required. Just something worth knowing.
Start now →
No commitment · Cancel anytime
Questions
Questions, answered honestly
Your curiosity economy starts here.
Your first Gem takes minutes. Share the link.
Start Creating GemsYour followers are already curious.